Sportswear and team wear companies are increasingly looking for next-generation configurator software that can be integrated into their ecommerce platform and boost conversion rates and revenues.
We’ve compiled a list of reasons why you should think about using a product configurator for your business, as well as the advantages of customization.
1. It boosts your customer’s engagement.
Over time, customization technology has evolved, and the customization options available to your users have expanded. Customers are spending more time on your website due to the expanded variety of product customization choices. They enjoy picking out features down to the tiniest of minutiae. They can experiment with the various configuration possibilities and be creative.
More engaged customers are more likely to convert. Customers get a sense of ownership from product customizers because they can see exactly what they want. If people can design or personalize the product themselves, they are more likely to purchase it. The consumer can either make an online purchase or receive a pricing quote once the customization is complete.
These advantages are now available for the sportswear and team wear industries, thanks to the increased sophistication of customization software during the previous several years. The innovations you’ve witnessed that were previously exclusively available for high-end things like jewelry or cars are now democratized via today’s product configurators. Product configurators have evolved into valuable resources. They aren’t difficult to use, and they don’t put customers off.
2. Customers anticipate the availability of a 3D Configurator.
Customers have higher expectations when it comes to digital. They want to be part of the design process and interact with the product firsthand.
A standard product configurator that only allows you to modify the color of the fabric is simply insufficient. Colors and printing, as well as text and graphics, must be customizable in today’s configurators. A customer wants to be able to choose from a huge number of possibilities. Customers will need a lot more design flexibility as a result of this.
Before making a purchase, customers want to see how the product will look. Consumers should be able to easily design and interact with their new team uniform. As a result, a 3d configurator will improve the quality of your leads, raise conversion rates, shorten the sales cycle, and boost sales.
3. It will be a hit with your internal design team.
A product configurator should offer more than just the ability for customers to personalize their items. Companies will occasionally be required to produce and share designs on behalf of their clients. For more sophisticated concepts and larger teams, this is unquestionably the case. The buyer will anticipate the designs being created by the team wear or sportswear brand.
As a result, a flexible configurator solution should be able to convert a 2D to a 3D in real-time. A 3D product viewer app is what this type of gadget is generally referred to as. The consumer can then interact with the 3D model in their preferred browser by sharing a web-based link. In a nutshell, it’s the design tool you’ll need to generate the excitement necessary to seal a sale with a client.
It will save tens of thousands of hours for your in-house product designer. They’ll be able to drag and drop a 2D flat sketch into the software to witness it transform into a 3D model in real-time.
4. It will be adored by your sales crew.
Customers aren’t the only ones who should use a 3D configurator. Your sales staff may use it in the same way, and as a result, they will be able to complete deals faster and substantially improve their sales process. When sales professionals visit a customer on-site, they can co-design the product using the available configuration options.
The buyer will see both the design and the pricing based on the product configuration selected in real-time thanks to the online configurator’s ability to configure price. There will be no more spreadsheets or back-office work for the design team to deal with, which can be time-consuming. Sales professionals may manage and create product customizations on their own, cutting the sales cycle in half by sealing a deal on the spot.
