We take a look at the top graphic design trends and who has been doing them.

Graphic Design Trends For The Technology Industry

Are looking for the latest design trends in the tech industry? Or maybe you want to know what styles you should be looking to use for your next brochure? 

We previously looked at the design trends for 2018. But when it comes to design trends in the technology industry, we need to look a bit deeper to see what is happening. Where a lot of other industries are going back to vintage or retro ideas, tech companies are moving in the complete opposite direction. As a leader in embracing technology, you want your customers to see you as ahead of the game, so your branding and marketing materials should reflect this. New style gradients, movement and depth have all been fully embraced by the industry leaders.

With that in mind lets look at the top graphic design trends and who has been doing them.

 

1. BRIGHT, PUNCHY COLOURS

Colour plays a huge part in your brand message, and the perception your clients have about your services. So it’s no doubt why this is one of the biggest trends we have noticed throughout the tech industry. All the successful and memorable technology solutions are showcasing the use of at least one very bright bold brand colour within their marketing materials.

Who has done it well:

  • Asana: If you have ever seen an Asana add pop up on your Facebook feed, you will likely instantly recognise it as one of theirs. Their distinct, bright colour pallet make their vector illustrations stand out in a crowd.
  • Kinsta: Bright purple and green wouldn’t typically be a colour scheme that you would think of, but we are just LOVING the brights used here.
  • Stripe: We love what stripe has done with their bright and loud colour palette.
Asana Colourful Imagery
Kinsta Colourful Imagery
Stripe

 

2. NEW STYLE GRADIENTS

Gone are the days of old school clunky gradient strips, but the trend of smooth, styled bright gradients is just what businesses within the technology industry need. Why? First; when pitching cutting edge technology solutions you never want to appear static within your industry. Gradients help convey the feeling of ever moving and developing. Second; they are also a great way to create brand recognition. It's also a brilliant way to get a unique colour palette. There are a limited number of flat colours. Imagine if you and your competitor both used a similar tone of blue. Neither of you will stand out. The complex gradients that are trending in the technology industry are often highly unique. Gradients can also help to shift a clients eyes across a screen or space. This is really useful to hold an audiences attention over a larger area.

Who has done it well:

  • Telstra: The iconic multicoloured gradients we have been seeing across billboards make Telstra instantly recognisable and memorable.
  • Myob: Myob’s magenta and purple is an unusual colour choice for accounting software, but we love how they have used this pallet to create a memorable and attention grabbing gradient. It’s a complete win in our books.
  • Spotify: One of our favourite uses of gradients, the bright peach and yellow gradient used on the home page of their website adds so much interest to a simple call to action. The multiple shapes of the gradient make it a highly memorable feature.
     
Telstra Gradient
Myob Gradient
Spotify Gradient

 

3. BRAND PATTERNS

We are starting to see some great use of brand patterns to customise imagery, or add interest to an otherwise dull space. Brand patterns are a brilliant way to add awareness to your brand. Overall, it makes you look far more professional.

Who has done it well:

  • Magento: We love how Magento has used their logo as a base to develop a branded pattern.
  • 23andMe: Although they cross into the biotech field, we felt they were worth a mention. 23andMe use their brilliant rainbow colour scheme with varying stripe pattern to ensure that every item of theirs is instantly recognisable, even if their logo is missed. Definitely one of the more memorable brand patterns we have seen.
  • Umlaut: The simple use of combining their icon pattern over their icon gradient is definitely a winner. 
23 and me brand pattern
magento brand pattern
Umlaut brand pattern

 

4. CLEAN, WHITE SPACE

As opposed to the 90’s where tech was all dressed in black, we are now seeing a movement for clean, white space, to compliment the bright colour trend. This is a great way to make any bright colours and gradients stand out, and give the audiences eyes a place to rest.

Who has done it well:

  • Apple: Is one that instantly comes to mind when we picture their clean, white packaging.
  • Google: When we picture google’s bright coloured logo their use of white space within their brand gives a modern look and offers the eyes a place to rest.
  • Umlaut: Their use of white space allows their imagery to really pop and make an impactful memory to their audience. View the case study here.
     
google
umlaut

 

5. CUSTOM IMAGE TREATMENTS

Photography these days is not only expensive, but also time consuming for all involved. If you are a thriving tech business it’s likely you don’t have the time to sit in front of a camera for hours at a time. This is one of the reasons custom image treatments have become so popular within this industry. They not only transform a boring stock image into a custom designed piece, but they also save time, money, as well as adding brand awareness and authenticity to a stock photo.

Who has done it well:

  • Upwork: A brilliant, memorable use of a custom image treatment can be seen on many web banners on their website.
  • Myob: Myob uses their stand out gradient to ensure every image they use showcases their unique brand.
  • Trouble Free Computing Solutions: Their simple, branded “cable pattern” turns a stock image into a piece that is branded and memorable. View the case study here.
     
upwork image style
myob image style
Trouble free image style

 

6. OVER-RENDERED IMAGES

This is genuinely a trend that we have barely seen in other industries. If you want you brand to be instantly recognisable as a technology leader, then this is definitely a trend you will want to implement.

Who has done it well:

  • Logitech: We love the use of a deep etched prodct on a bright colour background and definitely can’t forget it!
  • AdvisorForms: Combining their iconic gradient, AdvisorForms by Umlaut used a “clay style” renderings to display their stunning user interface. 
logitech
AdvisorForms

7. CUSTOM ICON & INFOGRAPHIC DESIGN

Many of the tech trending companies we are seeing use really unique icon and infographic styles to make their products easy to understand, and fun to learn about.

Who has done it well:

  • AdvisorForms: Custom created icons combined with a punchy, bright gradients is a win-win for AdvisorForms by Umlaut. The rounded shape of the icon lines compliments their brand perfectly and we can’t get enough of it. View the case study here
  • 23andMe: One of the most unique icons we have seen in a long time, combining a super bright colour pallet and branding patterns within their icons and infographics ensures all their marketing is instantly recognisable.
AdvisorForms custom icons

 

8. ISOMETRIC VECTORS

In our 2018 design trends we predicted the use of isometric design would take off for the web and tech industries. We can say that we have not been disappointed! Isometric vector art is creating vectors at an angle, adding shading to give a look of “3-D”. This trend is a wonderful and simple way to add depth to your design.

Who has done it well:

  • Kinsta: Again the combination of a bright colour pallet and futuristic gradients make this brand (and website) hard to forget! We love the subtle animations they have used throughout their website as well.
  • Atlassian: One of our favourite users of this trend has got to be Atlassian. Combining bright colours, stylised gradients, and isometric design, makes their imagery a real winner.
kinsta isometric image
atlassian isometric image

 

9. SIMPLE ANIMATIONS

Simple, looping animations is a great way to add movement and interest to a website. This is an excellent trend for the tech industry as  it positions the user as “tech savvy” and “ahead of the times”.

Who has done it well:

  • Docker: Their website is a dream to explore! Our favourite part has to be the home page, where they combine bright colours, semi flat design and isometric vectors into an animated production line.
docker animation

 

10. CUSTOM TYPOGRAPHY

Nothing says "high end" like a hero piece of custom typography. Regardless of if it’s a logo or key visual piece in your graphic design. Refined, perfected typography, showcases a brand as an industry leader.

Who has done it well:

  • OFX: The simple stylised piece in the “f” of their logo makes it memorable and professional.
  • Umlaut: Throughout their brand the use of the “power” symbol within their brochures, makes even the words branded. Even without the full logo on the cover, you know exactly who the brochure is from.
ofx logo
empower your data custom typography

 

11. SEMI-FLAT GRAPHIC DESIGN TRENDS

This one is a big trend across all industries, but especially in tech. Anything that provides extra depth is always a winner so look out for long shadows and vector style shading.

Who has done it well:

  • Outfit: Subtle shading and shadows make this an absolute winner.
  • Umlaut: We have mentioned them a few times already, but they absolutely deserve another mention! Their unique subtle drop shadows add an extra depth and interest that wouldn’t be achieved with the standard flat icon style.
outfit
umlaut

 

12. BRAND YOUR PRODUCTS!

What should you do when your company launches a new service sector or product? You want it to still associate with your business, but not be confused with other products. This can be a bit of a fine line within the tech industry, as you may have multiple sub brands and products. We have found a few companies to take inspiration from that have nailed that fine line beautifully.

Who has done it well:

  • Atlassian: Maintaining the distinctive blue gradient and typographical style has paid off for Atlassian. When you view the full list of their products their is just enough consistency to ensure their master brand and all sub brands in between work harmoniously.
  • Umlaut: Upon releasing AdvisorForms Umlaut took a bit of a leap, and it’s paid off! The result is a powerful sub brand that works beautifully as a stand alone product and harmoniously with it’s parent company.
  • Jetbrains: If you have ever taken a look at the Jetbrains product suite, you will see they have kept their iconic black box, but added a unique gradient, in a unique shape, for each separate product.
atlassian
AdvisorForms
Jetbrains

DOES YOUR TECH COMPANY STAND UP TO THE COMPETITION?

We love helping tech businesses increase their credibility with their clients. if you are struggling to know which trends will suit your business to get you more clients contact us for help! We'd be more than happy to steer you in the right direction.

 

 

 

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