Cino Merchants Group is a wholesaler / importer of household items like pluming, fixtures, and sinks. As the director of the company is a successful former architect, many of his clientele were through this line of connection, and ranged from project managers to interior designers. For this reason we felt the need to create a simple, gender neutral brand. Through discussions with our client, it quickly became apparent that due to his prior work in architecture, he also had access to a lot of trade shows, and connections to many hotel and apartment project managers. As he would be meeting directly with these connections, we decided that it was imperative that we develop a striking, memorable and upmarket business card design. Using the brand pattern developed from a reversed logo icon, we added a spot UV embellishment to the matte cello navy of the back of the card.