Prudentia rebrand stationary

prudentia financial planning

The Challenge

Prudentia Financial Planning approached us to assist them in their re-brand. With an existing but dated logo, they wanted to maintain a link to their original brand, however felt the need to better distinguish themselves as a specialist and leader within their field. The client required a brand that is fresh and professional, but still soft and calming.

The Strategy

Despite some limitations with the logo and colour in place, we decided the best approach would still be a re-brand. The client wanted to maintain the concept of the lotus flower but was open to changing the style substantially. Prudentia Financial Planning works largely with women, so this needed to be taken into consideration when developing a colour palette. 

The Solution

We decided on an approach that incorporated a much more stylised and modern lotus flower. The colour palette developed is highly unique but still calming and feminine to reach the clients target market. Branding assets were added in the form of  a "protection symbol" to be used to highlight the tagline, or as an image treatment.

Prudentia Financial Planning design rationale
Prudentia Financial Planning style guide cover
Prudentia Financial Planning style guide inetrnal
Prudentia Financial Planning cover
Prudentia Financial Planning Business Card
Prudentia Financial Planning Logo
Prudentia Financial Planning
Prudentia Financial Planning presentation folder inside
Prudentia Financial Planning presentation folder front
Prudentia Financial Planning word template
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