prudentia financial planning
Prudentia Financial Planning approached us to assist them in their re-brand. With an existing but dated logo, they wanted to maintain a link to their original brand, however felt the need to better distinguish themselves as a specialist and leader within their field. The client required a brand that is fresh and professional, but still soft and calming.
Despite some limitations with the logo and colour in place, we decided the best approach would still be a re-brand. The client wanted to maintain the concept of the lotus flower but was open to changing the style substantially. Prudentia Financial Planning works largely with women, so this needed to be taken into consideration when developing a colour palette.
We decided on an approach that incorporated a much more stylised and modern lotus flower. The colour palette developed is highly unique but still calming and feminine to reach the clients target market. Branding assets were added in the form of a "protection symbol" to be used to highlight the tagline, or as an image treatment.