TenOrZ downunder is a group of three uniquely Australian singers who hired us to manage their brand development, logo design and printed visual communications. As an icon Australian group, they were very keen to incorporate an Australian theme within their visual identity to gain extra recognition internationally, and increase their international bookings. The backbone of this brand development was the large amounts of research and strategy behind the brand. As the signers are a Tenors group, and not Australian native style music, particular care had to be taken when selecting imagery. We carefully used a stylised kangaroo and a colour scheme inspired from the Australian dessert to communicate this visually.